A small restaurant in Korea specialized in Indian curry with eco-friendly ingredients.
What were the overall goals?
Giving people a good experience about food and creative recipes with healthy ingredients.
What was my job on this project?
For this project, I was responsible for the overall brand and graphic design. I created the logo, entrance signboard, name card, menu cards, fabric wallpaper, etc.
How did my service help on this project?
I suggested to clients what she needs to prepare a new space and helped to take a direction for communication with clients and customers. So I tried to express the concept that they offer the fusion dishes using spices in different menus according to the season. And I visualized their brand concept by color, letter, mood, and illustrations for communication.
What did I do that the project got successful?
Concept Kitchen ZaAL is now well communicated to customers through whole brand concept.
With whom did I cooperate on this project?
Concept Kitchen ZaAL KIM MYOJIN | Illustrator YEO DAHA