Category: Music | Client: Suug Productions | Year: 2020

Platform A presented the 2nd time its performance festival organized and performed by young creative artists of various genres.

One of the festival’s goals is to give young artist a stage and become a springboard for their future creative development. In addition to the it will promote the Platform A space and bring art the local audience.

For this project I was responsible for the graphic design and advertisement. I designed a T-shirt people could buy to sponsor the festival. 

The graphic design concept helped to promote the festival. It got very positive feedback by local people, which gathered on every performance of this festival. Through the T-Shirt merchandise campaign the festival got some extra support.

Even the project was on a low budget, I figured out an efficient way to get support for this performance festival. 

producer YOON JEONGAH · JEON JIUK | illustrator YEO DAHA | Photo POPCON | video AN YOOHWAN |  production PLATFORM A · KANG HEEMAN · CHOI JAEHYUNG · LEE KISUK | artist KANG NAM · KIM NOYUL · KIM JIMIN · KIM RAEHYUK · MOON SUYOUNG · MIN SEONGSIK · PARK HUNKYU · SHIN DAJEONG · SIN HYEJIN  · YEO DAHA · YEON HAESUNG · EUN BOKSAE · LEE JUWON · IM EUNJEONG · JEON JIUK · JO SUNGJIN · JO HYERIM · JEONG INSUK · CHOI KYUTAE · CHOI KWIWOONG · CHOI SEUNGYOON · PALZAYA · HWANG SUNA · CHUMBEOT EWHAWOO | spatial cooperation Ohoo cafe  · LifeBodyLAB

For 4th time Platform A presented its performing arts festival in 2018. It was an exhibition in which choreographers provide their works on video.

Due to lack of time, space and supporters the festival concept got reduce on an exhibition format. In result the performances presented simply and effectively as video installation.

For this project I was responsible for the overall graphic design used on web and print. I created the festival’s slogan and organized the illustrations to communicate clearly the concept of the festival.

The visual concept and the slogan helped to communicate with the target audience. In result the project gathered enough audience.

Even the project was on a low budget, I figured out an efficient way to support the goal of this project with my graphic design skills and connection with other artists.

production PLATFORM A | illustrator YEO DAHA  | artists YOON JEONGAH · YOON SANGEUN · CHOI SEUNGYOON · KIM RAEHYUK · SHIN HYEJIN

In her performance “Major League” the choreographer Yoon Jeong-Ah features stories on the not always easy live of artists in current South Korea.

The performance got realized without government support. The performance itself is a critics on some governmental support of art productions.

For this project I was responsible for the graphic design and advertisement. I did poster (B2 size), intro graphics for the website as well as paper stickers (6 variations). – The organization of a teaser movie was part of the job, too.

The visuals I created helped the ticket selling and the gathering of the audience.

Even the project was on a low budget, I figured out an efficient way to support the goal of this project with my graphic design skills and connection with other artists.

choreographer YOON JEONGAH | featuring YEO MINHA · IM TAEI · JO HYERIM · CHOI MIN  CHOIYEOSA · YOON JEONGAH | sound LEE GANGIL | lighting TAK HYUNGSUN | stage director LEE HEEJIN | costume JURMCHIMA | photo POPCON | producer KWON MIJIN

Category: Small Business | Client: BELPAN | Year: 2018

A small start-up bakery in Ganghwa specialized in sourdough and biological ingredients.

The development of local brand and communication to healthier lifestyle community.

For this project I was responsible for the overall brand and graphic design. During the design process I developed the logo, namecards, package, stickers, etc.

This new bakery just started with its new location and the idea for its name. So I helped to visualizing their brand by suggesting color, letter, mood, and illustrations, etc.

Through the print material the Belpan bakery now can more easily communicate with their customers.

client JU JAKYUNG · YEO SEUNGMI |  illustrator YEO DAHA

Choreographer Hur Yun-kyung’s performance studies the body in its surrounding space. It’s about the relationships we have with space. ’Skin-ship’ describes physical contacts between people in ‘Konglish’ (Korean-English). ‘Space-ship’ is an analogy of ‘Skin-ship’. She asks questions about relationships and visualizes space as a large body.

The location of the performance  was the former Seoul station, a historic place right in center of Seoul. Through this location, artists and audience could develop a perfect feeling for the meaning of this performance.

For this project I had been responsible in developing graphics and typographic design. On developing the graphical concept, I focused on visualizing movements of the performers in space. The graphics got used on advertisement, posters, printed leaflet and intro graphics for the website. On the graphical design concept I worked together with the illustrator Yeo Daha and the photographer Ok Sang-hoon.

The graphic design helped to communicate with the target audience. The project sold enough ticket and gathered the audience.

The graphical design concept (a complex visualization that combines illustrations, text, and photographs) I presented got positive feedback from the performers and the audience.

choreographer HUR YUNKYNG | featuring KIM EUNKYUNG · SONG MYUNGKYU · LEE SOYOUNG · JU HYEYONG · HUR YUNKYUNG | production JO HYERIM · CHOI HARANG · LEE SUNSI · SIM JUNGHYUN · JUNG SEOMI | marketing PLATFORM A · YOON JEONGAH | stage director KIM SANGYEOP | stage design SON JAERIN | lighting design SEO JIHYE | lighting operator KANG SANGMIN · LEE JUNGHUN · LEE JUNGYOON · OK DASOM | music CHOI KANGHEE | sound JANG TAESUN | costume JURMCHIMA | video director IM JEONGSEO | photo OK SANGHUN

Cafe Agity is a small cafe in the Paju district, which offers the local audience besides brunch and coffee a place for culture events of all kinds as well.

The Cafe Agity’s goal is to be the No. 1 cultural place as well as comfortable and friendly place for the  neighborhood.

For the Cafe Agity I was responsible to do the brand design. I developed a new logo. In a team with the illustrator, we first developed a story and out of this charters, graphics and other shop materials.(cafe supplies : cupholder, napkin, sticker, package, name card, etc).

The main customers of the Cafe are young parents with their children. The characters developed for this project fit the eyes of these customers to catch their attention.

To start the design process with developing a story and bringing in an illustrator to create strong characters. The targeted audience responded very positive on the Cafe Agity’s offers.

project manager KIM YOUNJIN | illustrator YEO DAHA

A movement studio “PlatformA” in Seoul (near Gyeongbokgung palace) operate by young artists, especially dancers and choreographers.

It’s a open space where young artists share the expertise they need and lend them to the practice room. And there have classes and performance, events to the public.

For this project I’ve redefined the identity of this space and created a new logo and color scheme and typeface. And I unified all images and designed promotional material for web and print, etc.

I’ve established the brand identity of the stylish and modern they want, and this has led people to accept this space as a brand, not just a practice room.

I have created a variety of images with space operators, and now they are firmly established in these artists communities.

producer YOON JEONGAH · JEON JIUK | production PLATFORM A

Category: Small Business | Client: Hongik University | Year: 2019

Hongik University offers free copyright lectures and forums for the workers in related fields with the Korea Copyright Commission.

They produced an events about art and design copyright to share copyright expertise with interested art students, the general public and those who work in related fields.

I worked on the graphic design and layout for this event. I designed a poster for offline communication and produced a book for distributing to the audience on the day of the event.

My service helped the forum offer to visualize the content of copyright forum events about art and design, visually and concisely.

Hongik University was able to promote offline through my service and gathered the audience. The book I designed also helped the audience better understand the expertise about copyright.

Category: Small Business | Client: ZaAL | Year: 2019

A small restaurant in Korea specialized in Indian curry with eco-friendly ingredients.

Giving people a good experience about food and creative recipes with healthy ingredients.

For this project, I was responsible for the overall brand and graphic design. I created the logo, entrance signboard, name card, menu cards, fabric wallpaper, etc.

I suggested to clients what she needs to prepare a new space and helped to take a direction for communication with clients and customers. So I tried to express the concept that they offer the fusion dishes using spices in different menus according to the season. And I visualized their brand concept by color, letter, mood, and illustrations for communication.

Concept Kitchen ZaAL is now well communicated to customers through whole brand concept.

Concept Kitchen ZaAL KIM MYOJIN |  Illustrator YEO DAHA